The Tomb of Ghost Blows Out the Light - COSTA Coffee” (Translation): Co-branding Project.
Keywords: Co-branding; Experiential marketing
When “The Tomb of Ghost Blows Out the Light”, a well-known IP network drama produced by Tencent video, was launched, they combined with COSTA, a well-known coffee brand, to launch an online-offline "seeking treasure through adventure" co-branding activity.
The offline theme stores were used for scene marketing, and through theme promotion, theme drinks, and creative H5 design based on elements of the film, they broke through the communication barrier between offline sales and online sharing, so as to improve the in-store user experience and boost the popularity of the movie.
“The Tomb of Ghost Blows Out the Light” was played on Tencent video platform 2.7 billion times;
The number of Weibo readers under the hashtag #The Tomb of Ghost Blows Out the Light# reached 480 million with 5.45 million discussions.